Strategic Management



Choose the top 1 or 2 of the alternatives and identify this as your recommendation. Tell me why you chose this strategy.

Types of strategies:

SO strategy

– Strengths & opportunities

– Use of internal strengths to exploit external opportunities

– Consider all strengths one by one listed in the SWOT analysis with each opportunity to determine how each internal strength can help you capitalize on each external opportunity

– For example… strengths such as high brand recognition or customer loyalty could be combined with the opportunity to launch a new product or service

ST strategy

– Strengths & threats

– Use of internal strengths to avoid or minimize the impact of external threats

– consider all strengths one by one listed in the swot anakysus with each threat to determine how each internal strength can help you avoid every external threat

WO strategy

– Weakness and opportunities

– Overcoming internal weakness by exploiting external opportunities

– Consider all weaknesses one by one listed in the swot analysis with each opportunity to determine how each internal weakness can be eliminated by using each external opportunity

– May have identified an opportunity to outsource some aspects of its business operations, overcoming the weakness of lack of specific skills within the organization

– For example…

WT strategy

– Weakness and threats

– Overcoming internal weakness and minimizing external threats

– Consider all weaknesses one by one listed in the swot analysis with each threat to determine both can avoid

– For example… strategies could include developing strategic alliances or a more drastic strategy could be to withdraw from specific market altogether

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