Case 2: Marriott (10 points)
Read the articles found in the following links and respond appropriately.
1. Explain how geofencing works with specific reference to M Live.
2. Provide details of techniques used by M Live to connect with current and prospective guests of Marriott?
3. What are the challenges in the hospitality industry that are pushing industry titans like Marriott to focus more on developing personal relationships with current and prospective guests?
4. Discuss the potential drawback related to customers feeling “creeped out” at being monitored by Marriott via Hyp3r? What are your thoughts about your personal posts being monitored?
5. As a customer, share your thoughts on the potential pros and cons of Geofencing as it becomes more widespread across industries.
6. From the perspective of a business, should clients’ devices have a “No Geofence” button? Provide an explanation for your response.
3 pages, APA Style
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more