Foundations Of Public Relations

The Chocolate Museum of Barcelona wants to increase the number of visitors (including locals and tourists) by a 15% during the period July-December 2021.

Please design a PR program( SOSTAC model) to achieve this SMART objective.

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The program needs to include at least 3 activities that can achieve EARNED MEDIA (the involvement of the target audiences + Word of Mouth in social media + coverage in traditional target media).

There is no budget (but keep in mind that budget is not unlimited, and that any investment must be optimized).

http://www.museuxocolata.cat/?lang=en Format This activity must meet the following formatting

requirements: 

Font size 12 

Double-spaced

 1.500 words 

Harvard Referencing System

 Goal(s) To develop a full Public Relations program following the SOSTAC model.

Learning outcomes 

Analyze and apply key concepts and theories of public relations to realworld business challenges.

 Demonstrate how public relations enhance the relationships between an organization or an individual and their audiences. 

Differentiate strategy from tactics.

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