The Digital Marketing In San Diego

(Section 1) MARKET ANALYSIS Following this section (8-10 page)

Industry Knowledge and Analysis

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Use Statista to gather data on the industry. Make the paper interesting and include graphs and charts to show the viability of the industry.

Market Knowledge and Analysis

Use Statista to gather data on the industry. Make the paper interesting and include graphs and charts to show the viability of the industry.

Target Market

Identify the target market and make sure to include demographics such as age, gender, marital status, annual income etc. Be very specific. (Delete this content for submission).

Competitive Analysis

You must identify two competitors and compare your business to their businesses in the chart below. (Delete this content for submission).

 

(Your Company)

 

Competitor

 

Competitor

 

Overview:

 

Overview:

 

Overview:

 

Additional value:

 

Additional value:

 

Additional value:

 

Details:

 

Details:

 

Details:

 

Cost:

 

Cost:

 

Cost:

Barriers to Entry

Identify things that would make it difficult for you to successfully enter the market. Examples would be competition, price, regulations, etc.

(Section 2) STRATEGY AND IMPLEMENTATION (3-5 pages)

Sales and Marketing Strategy

Identify in detail how you will market and sell your products/services. Include cost for the marketing aspect of the business. (Delete this content for submission).

Promotion Mix

Promotion Costs

Product or Service Pricing

 

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