The Starbucks Story

The Starbucks Story
To be considered complete, all written assignments must include proper citations within the body of the paper when relevant, as well as a References section. Failure to cite outside sources is plagiarism and will be treated as such! You must also include a title page. Do not include pictures or graphics. All documents must be in Word format and in APA writing styles.


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The Starbucks Story
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Assignment Description/Scenario
Read the Starbucks Story at the beginning of Chapter 1.
Watch the YouTube video: Starbucks COO Roz Brewer on Big Changes at Starbucks

Respond to the attached questions using the specifications above. Each response must be at least a paragraph in length.

Assignment Questions

The introduction provides sufficient background on the topic and previews major points.


To what extent can management expertise in general, and change management expertise in particular, translate from one company and sector to another?
Explain in a comprehensive manner, in no less than one paragraph, the extent that management expertise and change management expertise translate from one company and sector to another.

2. What elements of Roz Brewer’s approach to change management would be appropriate for you to use in your organization?

Explain in a comprehensive manner, in no less than one paragraph, the elements of Roz Brewer’s approach to change management and rationale for why her approach may be appropriate for you to use in your current or past organization.

3. Do you think that senior executives should be as closely involved with the frontline day-to-day operations of the business as Brewer was?

Explain in a comprehensive manner, in no less than one paragraph, your thoughts on whether senior executives in your current or past organization should be closely involved with the frontline day-to-day operations of the business as Brewer is doing at Starbucks.


The conclusion is logical, flows from one question to the next question, and reviews the major points.





This criterion is linked to a Learning OutcomeMechanics

Paper Mechanics
Include a reference page for the source(s): The textbook is always a reference.
Follow APA formatting for writing, citing, and the reference page.
Put the paper title information on a separate page.
Do not include extra lines between paragraphs, and so forth.
Grammar, punctuation, spelling, and so forth will all be taken into consideration when awarding points.
Proofread your paper before submitting it. Spell-check is not foolproof.
Re-content, if you make a statement; for example, “All people who break the law should improve their communication skills to stay out of jail,” you need to substantiate that statement. If that statement is not your own thought or a statistic, cite it. If it is your opinion, state that and explain what led you to that opinion. Provide enough information to validate and explain your statement of opinion.
Treat these assignments as real-world situations. This will give you the opportunity to practice how you would research and provide information as an HR professional.


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