Brand Audit

Students will examine the social media content of a Fortune 500 company or nonprofit organization. You will evaluate how the organization uses social media and make suggestions for better use of social media.

More specifics:

Don't use plagiarized sources. Get Your Custom Essay on
Brand Audit
Just from $13/Page
Order Essay

Analyze online content about your brand. Use Google to find comments, news articles, discussion, and other content that people outside your organization produce. Examples include Google reviews, unofficial Facebook pages, discussion boards, blogs, etc. You are not expected to find everything ever written about your company. However, you should find enough that you are able to provide examples of representative content and provide a brief analysis of the content. For example, how prominent was the content in the search results? Was the content primarily positive or negative? Did you see any evidence that the company responded to the content?
Identify all the social media platforms used by your chosen brand. Apart from the obvious platforms (Facebook, Twitter, YouTube, Snapchat, Instagram, etc.), also look for the brand’s website (and whether it includes online forums or allows comments on site content) and regularly updated content there. Your goal is to identify each social media presence and give examples of how they use each medium. Be thorough.
Perform a social media analysis. Some questions you might want to consider include: How does social media fit within the overall public communication strategy of the brand? How consistent is the brand in its message across the various platforms? What does the brand do particularly well in its communication? What areas of social media could use improvement? Is there evidence of two-way communication, and what is it? Be specific in your observations, analysis, and recommendations. Benchmarking with competitors may be helpful here; perhaps it would put things in context to compare your brand with its peers.
5. Write a report with your findings. Please include a subhead labeling each major section of your report, which should include the following pieces:

Cover page with name of organization, date, and your name.
Online content: Identify examples of the type of content that you found about your organization. Briefly discuss the nature of that content (positive or negative) and provide specific examples. Briefly discuss whether you find any evidence that the organization responds directly. Provide the URL for each item you reference as a footnote in your report. This section should be about 1.5-2 pages of writing.
Social media tools: Identify the official channels that your organization uses. Give examples of each. Briefly discuss how frequently the items are updated, how many followers/friends the organization has in various platforms, and what their engagement strategy is (they may or may not be seeking engagement, so explain what characteristics of their posting helps you make that judgment). This section should be about 2 pages of writing.
Social media analysis: Analyze how well your brand uses social media by evaluating the information you gathered in the previous sections. Go beyond observation and make recommendations for how to improve your organization’s social media use. Examples may include increased consistency, increased frequency, ways to improve engagement or impact, additional channels to consider depending on target consumers, etc. Your recommendations should be specific. This section should be about 3 pages of writing.
Conclusion: Provide a summary of your results and analysis. This should be at least a half-page of writing.
Note: You may consider the page counts above as minimums. If you were to address all of the points above adequately, it would be at least 7 double-spaced pages, plus the cover page. Particularly effective reports may include screenshots of items to which you refer, and this would increase the page count. I expect your audit to be in the range of 8-12 pages.





Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our Guarantees

As the best, my homework help website in the world, strives to deliver only high-quality finished papers to all customers. We value impeccable quality and guarantee that we will deliver on that promise more than anything else. We will deliver!
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-Back Guarantee

Have you received your finished paper but are not satisfied with what our writer submitted? You can initiate our money-back guarantee to get your money back with no strings attached.

Read more

Zero-Plagiarism Guarantee is the best my homework help website in the world. At WritersABC, we have a team of certified, tried, and tested writers who work around the clock to ensure that you receive only high-quality, 100% original finished papers.

Read more

Free-Revision Policy

At WritersABC, we guarantee all our customers of the best essay writing service in the writing industry. And that’s precisely what we strive to deliver. As such, we encourage all our customers to utilize our unlimited free-revision policy if you aren’t satisfied with your paper. Don’t accept any paper until you are 100% satisfied with it.

Read more

Privacy Policy

We value the trust that our clients accord us and respect every customers’ rights to personal data protection. We will never share, sell, or rent any information that we collect from you with any third parties. Both your personal and financial information is safe with us.

Read more

Fair-Cooperation Guarantee

We have only gotten this far with the help of our loyal customers and a team of dedicated experts. As the best, my homework help website, WritersABC implores customers to help make our writers’ work easier. Visit our fair-cooperation guarantee for more information on the same.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages