Marketing Help

Although consumption of carbonated beverages has been decreasing, it is still an $81 billion industry in North America, which far exceeds alternatives such as water ($23 billion) and sports drinks ($9.4 billion). That’s why Coca-Cola and Pepsi still battle it out. Coca-Cola’s market share increased from 17.3 percent to 17.8 percent during the past decade. That might not seem like much but one share point equals 1 percent of market sales, so half a share point represents $405 million. Pepsi’s market share decreased from 10.3 percent to 8.4 percent during the same period—a loss of 1.9 share points or $1.5 billion. The war is not yet over, though. PepsiCo announced that it would increase its advertising budget for 2018. Many marketers budget an upcoming year’s advertising expenditures using a percentage-of-sales method based on past or projected sales. The industry average advertising-to-sales ratio for beverages is 4.1 percent of sales. Below are the worldwide advertising expenditures and sales revenues for the two combatants (all numbers are in billions of dollars):

12-14. Calculate both companies’ advertising-to-sales ratios for each year. What is each company’s average ratio over the five-year period? Refer to the Percentage-of-Sales Method in the chapter to learn about this method. (AACSB: Analytical Thinking)

Don't use plagiarized sources. Get Your Custom Essay on
Marketing Help
Just from $13/Page
Order Essay

12-15. PepsiCo decided to base its 2018 advertising budget on the industry average advertising-to-sales ratio for beverages, which is 4.1 percent. How much would PepsiCo have budgeted for advertising if the company based expenditures on last year’s sales? How much of an increase is that? (AACSB: Analytical thinking)


Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our Guarantees

As the best, my homework help website in the world, strives to deliver only high-quality finished papers to all customers. We value impeccable quality and guarantee that we will deliver on that promise more than anything else. We will deliver!
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-Back Guarantee

Have you received your finished paper but are not satisfied with what our writer submitted? You can initiate our money-back guarantee to get your money back with no strings attached.

Read more

Zero-Plagiarism Guarantee is the best my homework help website in the world. At WritersABC, we have a team of certified, tried, and tested writers who work around the clock to ensure that you receive only high-quality, 100% original finished papers.

Read more

Free-Revision Policy

At WritersABC, we guarantee all our customers of the best essay writing service in the writing industry. And that’s precisely what we strive to deliver. As such, we encourage all our customers to utilize our unlimited free-revision policy if you aren’t satisfied with your paper. Don’t accept any paper until you are 100% satisfied with it.

Read more

Privacy Policy

We value the trust that our clients accord us and respect every customers’ rights to personal data protection. We will never share, sell, or rent any information that we collect from you with any third parties. Both your personal and financial information is safe with us.

Read more

Fair-Cooperation Guarantee

We have only gotten this far with the help of our loyal customers and a team of dedicated experts. As the best, my homework help website, WritersABC implores customers to help make our writers’ work easier. Visit our fair-cooperation guarantee for more information on the same.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages