Consumer Behavior Model

Applying the Consumer Behavior Model

In MKT 640 Marketing Management, you studied the consumer behavior model and Maslow’s Hierarchy of Needs. The customer is said to follow these steps after need recognition:

Don't use plagiarized sources. Get Your Custom Essay on
Consumer Behavior Model
Just from $13/Page
Order Essay

Search for alternatives
Evaluation of alternatives
Purchase and use of the product
Evaluation of the consumption experience


Feedback
End of the consumption experience
Need recognition, coupled with the model, is an important concept that assists marketers in understanding why people buy.

Note: Remember that the discussion takes place over 2 weeks, and your weekly posts must be made in the specified week to earn credit.

Put together a structured focus group of 3 people who have the recent purchase of a similar big-ticket item in common (e.g., house, vehicle, television, higher education).
Find out how the model applies to the purchase through focus group findings.
Your focus group questions must measure how the consumers navigated the steps of the models to arrive at a purchase.
Compile the findings in a table.
The table should include pertinent demographic information about the participants.
Be sure to list the structured questions used in the focus group.
Because you are engaging in research, be sure to cite your source(s) in APA format.
Analyze the results of the table of results.
How can a marketer use the results from each step of the model to improve the purchase process and marketing communications?
Because you are engaging in research, be sure to cite your source(s) in APA format.

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our Guarantees

As the best, my homework help website in the world, Writersabc.com strives to deliver only high-quality finished papers to all customers. We value impeccable quality and guarantee that we will deliver on that promise more than anything else. We will deliver!
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-Back Guarantee

Have you received your finished paper but are not satisfied with what our writer submitted? You can initiate our money-back guarantee to get your money back with no strings attached.

Read more

Zero-Plagiarism Guarantee

Writersabc.com is the best my homework help website in the world. At WritersABC, we have a team of certified, tried, and tested writers who work around the clock to ensure that you receive only high-quality, 100% original finished papers.

Read more

Free-Revision Policy

At WritersABC, we guarantee all our customers of the best essay writing service in the writing industry. And that’s precisely what we strive to deliver. As such, we encourage all our customers to utilize our unlimited free-revision policy if you aren’t satisfied with your paper. Don’t accept any paper until you are 100% satisfied with it.

Read more

Privacy Policy

We value the trust that our clients accord us and respect every customers’ rights to personal data protection. We will never share, sell, or rent any information that we collect from you with any third parties. Both your personal and financial information is safe with us.

Read more

Fair-Cooperation Guarantee

We have only gotten this far with the help of our loyal customers and a team of dedicated experts. As the best, my homework help website, WritersABC implores customers to help make our writers’ work easier. Visit our fair-cooperation guarantee for more information on the same.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency