You can choose from one of the two options: the individual creation of a PowerPoint Presentation or an Infographic and examine the organization’s current competitive environment as well as the current marketing mix. Based upon the organization selected, the infographic/PowerPoint slides will include: • An introduction to the organization – background history, markets, etc. •
Analysis and audit of the organization’s current market and competitive environment – via key tools such as SWOT/TOWS analysis, PESTEL analysis, and Porter’s Five Forces. • An analysis of the organization’s current Marketing Mix via the Marketing Mix Framework (4Ps/7Ps).
It is suggested that a minimum of five PowerPoint slides will be needed to meet the requirements of part 1 of the assignment. Alternatively, the equivalent amount of content can be submitted as an infographic. The organization selection should be between small-sized and medium-sized businesses. Small-sized are considered to have less than 100 employees and revenue of less than $5M per year. A medium-sized business is considered to have less than 300 employees and yearly revenue of less than $25M.
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