Social Responsibility

Speaking again of customer loyalty . . . this is a good thing, right? After all, if an organization is considered socially responsible, customers tend to stay, right? But what exactly constitutes social responsibility? So I have an example and it is a bit controversial.


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When I lived in Atlanta, DC, New York, and Los Angeles (much
like other large cities in which I’ve lived), there were portions of town that
were designated/specific to certain races or ethnicity. Sales departments for
those companies would always make sure that the salespeople were
representative of the ethnic makeup of the territory. In other words, we would
get Black representatives to work with the Black neighborhoods, Vietnamese
representatives to work with the Vietnamese ones, and so on. At first, I
thought this was a bit racist. Then I quickly learned that there are certainly
people of all races that will not patronize a company if they do not see
representation. And the impact could be huge to miss out on these segments.

According to Arends (2014), sometimes there are subtle nuances to how each
[segment] does business that can only be exhibited from someone with a readily
similar background. The trust factor also increases when this happens (paras 4
– 6).


What do you think about these types of practices?

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