Strategy for Implementation of New Product

This is a PowerPoint presentation on implementing a new product (a heated sleeping bag) to the Patagonias line. The presentation must use slide notes. The notes section will support the content for each slide. The presentation should be 18 slides (not including the title and research references slides).

For this company consider the Upstream Process and Responsibility framework. Describe how you would take this new product (heated sleeping bag) from concept to creation, then to commercialization, and finally to implementation in the U.S.

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The presentation will be organized by two parts. The first part is the description of the sleeping bag development concepts while the second part is an application to the hypothetical new product concept.

Part I: Descriptions of concepts should include:

description of the ideation approach of the product addressed in Part II
description of a business case
description of project oversight
description of beta testing
description of prelaunch readiness and training
description of launch execution

Part II: This section includes the application, analysis, formulation, and evaluation of the product launch using the principles from this course. Include the following:

Describe the product.
Provide a competitive analysis with a rationale for the product’s success.
Summarize the business case.
Specify beta tests and defend your recommendations.
Construct the strategy formulation in relation to the product/service launch.
Analyze and evaluate the Country’s culture and its respective application to product/service launch.
Analyze the strategy implementation on one of the following: systems, people, or process fit.


Write a presentation that has 18 slides.
Include a title and a reference page.
At least six academic and professional references that provide information and guidance.
Follow APA 7 guidelines for formatting.

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