Advertising Media Fact Sheet

Hello, I need an advertising media fact sheet. It should show up eight different mediums (like radio, television, newspapers). Every medium should be described with 50-100 words. Please don´t use bullet points. The short description should make it possible to decide whether a product should be advertised with this kind of media or not. Especially considering the following questions:

who would buy the product,

where it would be distributed,

when it would be advertised,

how much money would be available for advertising?

The media sheet is needed for an experiment where different people have to choose with which of the mediums a fictional product should be advertised. They decide according to the questions above. It should be a little renewal of the original experiment which also contained such a fact sheet.

Earley, P. C., Wojnarowski, P., & Prest, W. 1987. Task planning and energy expended: An exploration of how goals influence performance. Journal of Applied Psychology, 72: 107-114.

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550 words
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