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In general, are the techniques used online consistent with the image of the store?

Are the website’s graphics consistent with the merchandise presented & the target

customer?

Does the site need to be redesigned? Do you think it needs a facelift or update?

Does the layout maximize sales potential and draw people through the site?

Is the FAQ section up-to-date and helpful? Did you notice any mistakes on the site?

Evaluate the store’s signage. Does it do an effective job in selling merchandise?

Does the site use popups? Are they effective or annoying?

Has the retailer taken advantage of the opportunity to sell merchandise in feature areas?

What method(s) has the retailer used for organizing merchandise?

If you have bought something from this retailer previously, how was the purchasing

process?

What is the store’s social media presence? Is their social media campaign engaging?

How often do they post and what type of engagement are they receiving (likes, retweets,

etc.) on their social media?

Would you want to work for this retailer?

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