Digital Analytics Research Report

Assignment 2: Digital Analytics Research Report and Recommendations

It’s time to flex your Social Media Analyst expertise. Wow your new celebrity, business, or political candidate boss with an on-target, the strategic recommendation that is supported by sound digital analytics research.

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Part I: Write a six to ten (6-10) page digital analytics research report.


1. Title page
Subject/title of the report
Name of the celebrity, business, or political candidate
Name of the professor
Title of course
Date
Name of the analyst responsible for the report
2. Table of contents
3. Executive summary
A concise overview of the business problem, research question, and hypothesis
Key results
Business recommendation
4. Methods
Describe your data-collection methods
5. Results
Describe the results and include relevant data visualizations (charts, tables, graphs)
Describe any limitations encountered in collecting relevant data
6. Conclusions and recommendations
What are your final conclusions and strategic recommendation(s)?
7. Appendix
Bibliography – include all sources of data
Reference page – citations and references

Format your assignment according to the following formatting requirements:
Business report format. Typed, single-spaced, section headings, double space between paragraphs, Times New Roman font (size 12), with one-inch margins on all sides. Include a title page. See requirements above, criteria 1.
Include a reference page. Citations and references. The reference page is not included in the required page length.

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