I have begun my business project already, but I need help finishing it. I am writing a business plan to introduce a new holiday flavor for coca-cola which is a cranberry flavor. This is what one page needs to be about:
Executive Summary (This section should be about one page in length)
The main purpose of this business plan is to introduce a new innovation, so this section clearly explains the new concept. Also, explain the rationale for the new concept; why do you think this idea will work or why does the company have to take this new direction. Investors often only read the Executive Summary, so if your idea and rationale are not compelling they will not read the rest of the plan. Clearly identify the company’s mission statement and explain how the new concept supports or relates to the mission statement.
Marketing Strategy (This section should be about one page in length)
This section should provide an overview of the marketing strategy for the new product/service and include:
• the target market
• all elements of the marketing mix
If you use any citations, this is what the directions are: Citations
Be sure to include citations on where you found specific:
direct of indirect quotations
Citations can be displayed in the form of hyperlinks, APA, or MLA format.
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