For your final project please go to the following link –
You will be prompted to establish a student account and then purchase ($4.25), the following case:
Banyan Tree Resorts & Hotels: Building an International Brand From an Asian Base
After reading the case carefully, and also visit the company’s website (https://www.banyantree.com/en/), I want you to write a research paper min 5 pages long, answering the questions –
Were they successful in expanding globally?
What is the focus of their brand (Lifestyle? Vacation resorts? Focus on the environment and sustainable growth?)
What are your thoughts on this company? Do you agree with their policies, marketing strategies, etc?
Your paper must be at least 5 pages long, excluding an abstract and a references page.
Write using APA 7 Format.
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