An in-Depth Business Analysis

Topic: An in-depth business analysis of a selected organization, e.g., a corporation, company, firm or association (ideally, an organization which the students have some interest in joining as an employee or associate). The Group Project written report must be in MLA style and submitted through Canvas the day the project is due (see Canvas Assignment tab and syllabus for project due date).

Research Project Format
Title Page with Name and Company or Non-Profit
Table of Contents with labels on each section.
What is the mission of the organization?
What planning methodologies are utilized?

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Define and assess the organization’s strategy.
Identify its customers and/or constituents and its competitors.
Describe how the firm is organized.
Note the formal structure (organizational charts); also what informal entities exist?
Describe the decision-making process.
How does the organization manage change?
What is the leadership style?
Who are the organization’s heroes?
Describe the motivational environment.
Assess the effectiveness of organizational communications.
Perform a SWOT Analysis of the company
Identify the Strengths, Weaknesses, Opportunities, and Threats
Make an assessment of the Weaknesses and Threats and provide commentary on your ideas/concepts for converting weaknesses into strengths and threats into opportunities.
Comment on the processes for control
Note the type of controls.
Describe the financial controls.
Describe the operational controls.
What role(s) do information systems play?
Evaluate any innovative managerial practices.
How is entrepreneurship encouraged?
What ethical dilemmas are faced?
What sources of “employee empowerment” are utilized?
What role(s) does the technology plan?
Assess your interest in joining the organization
Why or Why Not?
If you would like to join the company, what processes would you use to join?
Methodologies to perform research of the project:
Literature review (e.g. Bios of founders)
Employee interviews
Promotional materials assessments (including web sites)
Industry Analysis
Length: Approximately 10-15 pages in MLA style with well-documented references and bibliography

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